MANY EXECUTIONS, ONE VOICE
Five years of seasonal graphics for Billionaire Boys Club and ICECREAM — Spring, Pre-Fall, Fall, Pre-Spring, every category. The brief was never a single graphic; it was a season that had to hang together on a rail and still give each style a reason to exist. Concept to CAD to garment handover.
Space & Astronaut — the house signature, reworked each season
Collegiate & Varsity — arch, tiger, jersey numerals
Resort & Leisure — palms, sunsets, island club
Workwear & Industrial — factory to thousands
Heraldry & Seals — crests, stamps, scrolls
Script & Logotype — the brand set in its own hand
ARTWORK TO RAIL
Creative Direction: Ross westland
Focusing on my graphics showed in the look books, because that's where it sits in real time.
